SQL business intelligence and business analytics has become one of the biggest topics for SQL Server professionals -- as well as all database professionals -- in the last five years.
As a response to that, the Professional Association for SQL Server (PASS) last year spun a new event from its annual, overarching conference: the PASS Business Analytics Conference. Last year, this SQL business intelligence event was in Chicago and included the unveiling of a public preview for GeoFlow, a 3-D mapping tool add-on for Microsoft Excel that uses SQL Server data to create animations and graphs.
This year, the event will be May 7-9 in San Jose, and will feature as many of the data-driven sessions as last year. But in addition, PASS will hold a 24-hour online business analytics event next month as a kind of preview for the full conference in May. That online event kicks off at 11 a.m. Eastern time on Feb. 5, and registration is free. In anticipation of the online SQL business intelligence event, SearchSQLServer.com spoke with Denise McInerney, vice president of marketing at PASS and a data engineer at Intuit.