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December 2011, Vol. 8

Cost, proliferation power rise of SQL Server data warehousing

Data warehousing technology has been filtering down from large companies to small lately, as businesses across the corporate landscape scramble to take advantage of business intelligence (BI) reporting and analytics. With a strong product and lower costs, Microsoft SQL Server has positioned itself as a serious contender for the midmarket data warehousing business and -- increasingly -- the data warehousing market as a whole, analysts say. “Ever since SQL Server 2005 came out, Microsoft has been capable of supporting data warehouses,” said Donald Feinberg, an analyst at research firm Gartner Inc. in Stamford, Conn. “Because SQL Server is generally less expensive than most other databases, its rise to prominence should be no surprise.” SQL Server 2008 R2 brought more features to the party, particularly ones that supported both data warehousing and business intelligence. As Microsoft’s flagship relational database management system, SQL Server has long suffered from a market perception that it’s best for handling smaller databases ...

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