SQL. But, this isn't really a link. It is the language which you use to communicate to the database server once...
you have a connection. For Microsoft SQL Server and Sybase, it is more specifically called Transact SQL, for Oracle it is PL/SQL, and I can't remember what it is for DB2. But, the generic name for the language construct is SQL. To "link" an application to a database server you use some sort of connection library. This can be ODBC, OLE DB, or a vendor specific connection library. Whether it is a Web-based front end or not is completely irrelevant since you connect the same way regardless.
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