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May 2010, Vol. 2

Evaluating the ROI of a SQL Server 2008 R2 upgrade

SQL Server 2008 R2 features promise to empower the database administrator, but cool new features aren’t a good selling point to executive management. In reality, each feature needs to present a real return on investment (ROI) that is appealing to the business side. Let’s look at the best way to qualify the case for a SQL Server 2008 R2 upgrade. If you’re going to make a presentation to management on the benefits of upgrading to SQL Server 2008 R2, then you need to understand some of the pomp and circumstance that’s often involved in the process. Here are a few things you’ll need to know: 1. Even if you are delivering the communication to a mid-level or senior technical manager, it’s likely that he or she will pass it up the chain of command. You’ll need to write your proposal with various members of management in mind. 2. Senior executives won’t be interested in how cool a technology is, what it does for you or even what functionality it provides. They will only be concerned with related expenses, ROI and any competitive ...

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